maxxZone.com,
Inc., a Las Vegas, Nevada Corporation is registered
with the SEC and listed for trading on the Over-the-Counter
Bulletin
Board (OTCBB)
under the symbol MAXZ.
More
specifically maxxZone targets 100 million
FunPlayers of major
ball sports in the USA. It seeks to penetrate
this market within 2 years
through an integrated platform of innovative product,
promotional and
communication strategies focusing on 'First
Try to Real Play' players.
eCommerce is the principal channel for reaching
public consumers,
pro shops, clubs, and institutions directly; while
maintaining product
concept integrity, quality, and competitive pricing
Strategic plans also include a series of new proprietary
MaxxSports,
offering greater access to ’Real Sports
Play’ with Maxxplay products.
maxxZone will service these separate
MaxxSports communities with a
network of satellite websites planned for progressive
launch in 2003.
maxxZone is favorably placed for success,
with exclusive eCommerce
rights for the Maxxplay range protected
under 12 Patent Applications.
Launch is planned for Spring 2003.
The exclusive Maxxplay product concept
is based on the experience
and
success of its Founder with his prior company,
Aviva Sport Inc.
This company achieved US$300 million in global
sales with a limited
range of Sportoys. Within 4 years of launch, it
was acquired by Mattel
Inc for US$40+ million.
The
company plans to rapidly expand into a broader
range of fun
sports, active lifestyle and fitness products
maxxZone
is in the ‘Quality of Life’ Business
It
markets first and foremost Fashion, Fitness, Fun
and Friends…
and Personal Freedom to Play Real Sports…
Just for Fun
maxxZone
offers all of this with its cool new Maxxplay
Products
and simple, radical and fun MaxxSports Games
Why
is maxxZone favorably positioned ?
Because of its Product and Program Assets, a huge
under-serviced
Captive Market… well established Global
Lifestyle Trends… and
competition that continues to focus on elite performance
and image
while ignoring the real sports play needs, trends
and markets below.
However,
maxxZone’s business and marketing strategies
and plans
specifically seek to accommodate and integrate
each of these.
| 1. |
Present
“Boom to Doom” Sports Consumption
Trends
….Public dissatisfaction with present
‘Offer’ of Sports
|
| 2. |
A
huge Facility, Manufacturing and Infrastructure
Investment
….Ensures immediate Alliances with
Common Interest Groups
|
| 3. |
The
continuing emergence of New Sports and Events
….Validates mass market demand for
sports play changes
|
| 4. |
Growing
Personal Lifestyle Choices… and Conflicts
….Media push to sit and watch AND
for healthier lifestyles
|
| 5. |
Leisure
focus on Fun, Friends and Freedom
….Mass market thus expects same
from Sports Play
|
| 6. |
Global
‘Fashion’ and ‘Image’
Consciousness
….Thus also a real need to ‘Look
Good’ while playing |
| 7. |
Established
Personal Desire and Demand
….Intensive campaigns to ‘Just
do it’, ‘Defy Convention’
….and ‘Change
the ....Game’…
but No Solutions
|
| 8. |
Abandoned
Learner and Latent Player Market
….By Gimmicky Toys and Elite Performance
Equipment |
| 9. |
Lack
of ‘Elite’ Facilities for Mass
Market Fun Play
….A need for greater access to sports
play anywhere
|
| 10. |
Sports
Participation Promotions lack Resources &
Expertise
….Vast captive market remains out
of promotional reach
|
| 11. |
Size
of Defector, Passively Interested and Learner
Market
….Represents a huge market vacuum
|
| 12. |
100
million Captive ‘FunPlayers’ in
the USA alone
….A unique marketing and business
opportunity for
....maxxZone
exclusive range of products and programs |
|
