“Who is behind this MaxxZone Thing?” – drMAXX
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But first of all – “What is this MaxxZone Thing?”. Simply put, MaxxZone aims to put Life back into Sports… and Sports back into Life. With FunPlay Products that place the player first; new Real Sports Games for anyone, anywhere and anytime; and new convenient and lifestyle compatible FunPlayer Venues. In doing so, MaxxZone seeks to add shareholder value with revenue from each of these three sources… AND contribute to Healthy American Lifestyle with new incentives for families to Just Play Sports again. Ambitious plans ? Unquestionably. Has it been achieved before ? Yes. By Whom ???.

Roland Becker - Founder, President, CEO
Mr. Becker is the originator of the “Maxx Axxess” Concept. MaxxZone is simply a logical career extension – blending multi-disciplinary studies, diverse teaching and sports play experience, conception and management of successful national lifestyle campaigns, with international marketing success of own companies and ‘Sportoys’ product designs. Mr. Becker’s success has always been based on deliberate plans and strategies to venture into new territories.

As conceptual founder and Executive Director of the Australian “Life. Be in it” fitness program, he achieved unprecedented changes in Australian public attitudes and lifestyles, established an international model for national lifestyle programs, and produced the first Australian advertising campaign to be shown on US Television (Parks & Recreation).

A greater challenge was met as Founding Executive Director of the ”Advance Australia” Program. Within 3 years, a public cynical about Australian products and lacking national pride, considered “Being Australian” as “Fashionable”, and “Buying Australian” as the “Smart Thing to Do”. Although a Government Campaign, Mr. Becker secured multi-million dollar annual revenues from sponsorships and licensing.

As Founder of Masterlife Pty Ltd., Mr. Becker patented, manufactured and marketed his own sports training invention on 4 Continents, securing endorsements from Boris Becker, Arthur Ashe and Nick Bollettieri, and achieved sales of over US$1 million in Year 1.

The greatest challenge was met by successfully introducing a new baseball bat and ball concept to the highly competitive USA sporting goods market under AVIVA Sports. Within 2 years, the baseball concept was expanded to a 12 multi-sports product range. Aviva achieved category leadership ahead of Franklin and Nerf within 3 years, and acquisition by Mattel Inc ($42M cash) within 4 years. Total AVIVA product concept sales in 22 countries exceeded US$300 million.

Mr. Becker completed his M.Ed. Studies (Exercise Physiology, Kinesiology, Psychology of Skill Acquisition, Sociology of Recreation); has competed in Tennis, Golf, Soccer, Baseball, Basketball, Aussie Rules, Squash, Badminton, Yachting and Ocean Racing; remains passionate about Skiing, Windsurfing, Rowing, Biking and Hiking; and taught, coached and played these sports on 4 continents during the past 40 years.

This experience, and the 30 new products and 10 new games conceived, designed and researched by drMaxx, and the present huge market vacuum, provide MaxxZone with a unique advantage in targeting the US mass market with sports fun play equipment and services - and to re-vitalize a personal and public ‘Sports Play’ ethic.